Spreadable Media Analysis: Artefact 2

Posted: December 17, 2014 in Creating Spreadable Media
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Spreadable Media Analysis

Artefact 2: Meme

Monday Meme – Grumpy Cat

Date Published:

Published on Monday, December 15, 2014 on imgflip.com.


Monday is a day we all love to hate; beginning of the work week, the school week and the end of the weekend. Most of us have seen quite a few memes on various topics, including Monday, and it’s amazing how a simple still image and a few words can reduce a person to fits of laughter.


The purpose of the meme I created was to add some humour to the start of the week. This meme is also being used as a means of contrast in order to compare how it spreads in comparison to the video.

Target Audience:

The target audience for this meme is everyone who is familiar enough with the culture of memes to understand the relevance of the chosen image along with the message of the text. It was published on the meme generator called imgflip.com and shared on my Twitter feed and my Facebook fan page.


This artefact has been better received in comparison to artefact 1. The Grumpy Cat meme is very well known, and the use of a common topic that people can relate to can earn a meme at least a few views.

Spreadable Media 2 - Monday Meme - imgflip location

Figure 1. Screen Shot showing number of views for Monday Meme – Grumpy Cat on imgflip.com

Spreadable Media 2 - Monday Meme - FB fanpage

Figure 2. Screen Shot of viewer statistics for Monday Meme – Grumpy Cat on Facebook fan page

Figures 3 and 4 for artefact 2 shows the demographic reach of my Facebook fan page. I have reached a handful of people in different parts of the world, and with more work, it is possible to see these stats grow.

facebook fan page demographics stats 1

facebook fan page demographics stats 2

Figures 3 and 4. Demographics of my Facebook fan page


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